Yep Agent
About:
YepAgent provides real estate agents on the ground with crucial information such as a live marketplace, upcoming inspections, an expression of interest feature, and a map view.
My role:
Concept, test, prototype and build the YepAgent App.
Problem:
Yephome already had a backend platform for the YepAgent system, split into two, one for developers and the other for agents. This caused confusion and accessibility issues, especially since the platform was only available on desktop.
Core issues:
No map view.
Dashboard was confusing
Commission feature was clunky
Desktop only version
Solution:
Build a friendly on-the-go app with features tailed to agents.
Enhanced UI – Created a more cohesive and visually intuitive interface.
Streamlined Navigation – Many real estate agencies still rely on outdated, desktop-only CRMs that limit agent mobility and reduce efficiency.
REBUILDING THE BRAND
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Helped lead a brand evolution that repositioned the business for scale, modernising its visual identity and customer experience across multiple touchpoints.
The new direction strengthened brand recognition, created greater consistency across the network, and supported the company's growth into Australia's fifth-largest franchise group.
DIGITAL APP
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Designed and launched a digital loyalty app from concept to nationwide rollout, transforming how customers engaged with the brand across 152 stores.
Replacing a legacy handwritten card system, the new experience streamlined rewards, simplified customer engagement, and brought a traditionally offline process into a modern digital ecosystem.
DIGITAL CAMPAIGNS
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Developed the creative direction for Soul Origin's annual Soup Season campaign, building a narrative around comfort, tradition, and the meals many of us grew up with.
Inspired by the idea of "what would Grandma make?", the campaign leaned into nostalgia and simple, honest flavours, bringing warmth and familiarity across every customer touchpoint during the winter season.
SO-ESPRESSO
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Created SoEspresso, a premium coffee-focused sister brand designed to complement and expand the Soul Origin ecosystem.
From brand identity through to customer-facing assets, the project centred on delivering a distinct retail experience for coffee enthusiasts while maintaining a clear connection to the Soul Origin brand. The range focused on premium beans, brewing equipment, and everything needed to bring the café experience home.
