What I'm Designing Now
Currently managing a diverse portfolio of creative campaigns spanning web design, UI/UX design, print media, and digital artwork production. Collaborating with clients including Poly, Selleys, Empower Law Family and TaxiBox.
Working on my own projects such as a File Transfer Platform, an AI Powered Roommate App and just completed a Fifa Morning Check-in for global fans.
REBUILDING THE BRAND
(about)
Helped lead a brand evolution that repositioned the business for scale, modernising its visual identity and customer experience across multiple touchpoints.
The new direction strengthened brand recognition, created greater consistency across the network, and supported the company's growth into Australia's fifth-largest franchise group.
DIGITAL APP
(about)
Replacing a legacy handwritten card system, the new experience streamlined rewards, simplified customer engagement, and brought a traditionally offline process into a modern digital ecosystem across 130 stores
DIGITAL CAMPAIGNS
(about)
Inspired by the idea of "what would Grandma make?", the campaign leaned into nostalgia and simple, honest flavours, bringing warmth and familiarity across every customer touchpoint during the winter season.
SO-ESPRESSO
(about)
SoEspresso is a premium coffee-focused sister brand designed to complement and expand the Soul Origin ecosystem.
From brand identity through to customer-facing assets, the project centred on delivering a distinct retail experience for coffee enthusiasts while maintaining a clear connection to the Soul Origin brand. The range focused on premium beans, brewing equipment, and everything needed to bring the café experience home.