BBC Worldwide
About:
APAC regional headquarters for BBC Worldwide, based in Sydney, responsible for the distribution, marketing, and commercial growth of BBC content, brands, and partnerships across the Asia-Pacific market.
My role:
Supported senior/lead artists across multiple integrated marketing campaigns spanning the APAC region, developing and delivering high-quality digital TV promos and campaign assets. Collaborated cross-functionally with creative, marketing, and production teams to ensure brand consistency, timely delivery, and alignment with regional campaign objectives.
Highlights:
Built the Night Manager Socials and campaign assets. Worked on BBC unmissable 21 Iconic shows campaign. Supporting finished artists for War & Peace
NIGHTINGALE GALLERY
(about)
Created a mixed-media campaign for internationally acclaimed artist Olaf Hajek, translating his bold visual language across a range of digital and print assets.
Deliverables included posters, social content, and web banners, designed to build awareness and create a consistent campaign experience across multiple channels.
TAXIBOX
(about)
In a category packed with lookalike storage brands, Taxibox needed a reason to stand out. We built a campaign that playfully challenged the competition while showcasing a simpler, smarter way to store your stuff.
The idea came to life across landing pages, product experiences, and SEO content, helping boost awareness, improve engagement, and keep visitors around long enough to become customers.
PUOPOLO
(about)
Brought on board to support Puopolo’s digital presence through a collection of social and web assets inspired by the brand’s handcrafted heritage.
Alongside developing content for social media and the web, I refined key elements of the existing design system to improve consistency, usability, and overall brand expression across digital touchpoints.
THE OVEN REPAIR MAN
(about)
Brought into an existing design system, I refined and optimised The Oven Repair Man's website to improve usability, streamline customer journeys, and create a more polished digital experience.
FINCH AI
(about)
Created the foundational brand and startup deck for a new fintech venture, shaping everything from visual identity to investor storytelling.
The project combined strategic thinking, brand design, and presentation design to help communicate a complex product in a simple, engaging, and investment-ready format.
SELLEYS
(about)
Redesigned and optimised a suite of landing pages, product experiences, and promotional content, building a scalable UI system that connected the entire customer journey.
From feature pages to campaign launches, every touchpoint was crafted to better showcase core product ranges, improve navigation, and create a more cohesive digital experience.