BBC Worldwide
About:
APAC regional headquarters for BBC Worldwide, based in Sydney, responsible for the distribution, marketing, and commercial growth of BBC content, brands, and partnerships across the Asia-Pacific market.
My role:
Supported senior/lead artists across multiple integrated marketing campaigns spanning the APAC region, developing and delivering high-quality digital TV promos and campaign assets. Collaborated cross-functionally with creative, marketing, and production teams to ensure brand consistency, timely delivery, and alignment with regional campaign objectives.
Highlights:
Built the Night Manager Socials and campaign assets. Worked on BBC unmissable 21 Iconic shows campaign. Supporting finished artists for War & Peace
StashTransfer (formally Portal)
A simple, temporary file-sharing product built for people who need to move photos, videos, or files quickly between iOS & Android, Mac & Windows without the usual friction.
The core idea is:
Stash files for a short period, share them instantly, then let them disappear after 24 hours.
TECH STACK: CODEX | FIGMA | VERCEL | GITHUB | SUPABASE
Morning Check-in
World Cup Dashboard is a live FIFA World Cup dashboard designed specifically for football fans living in Australia and other time zones where matches are played overnight.
Rather than functioning as another live score website, the dashboard rethinks how users consume football information the following morning. The experience is centred around one question:
"What happened while I was asleep?"
TECH STACK: CODEX | FIGMA | VERCEL | GITHUB | SUPABASE
OBTAIN
Building a brand from the ground up for a new specialist real estate company operating across Melbourne’s Bayside area. The project includes designing the logo, developing the full visual identity and style guide, and creating a website that feels approachable, refined and connected to the local market.
Taxibox
In a category packed with lookalike storage brands, Taxibox needed a reason to stand out. We built a campaign that playfully challenged the competition while showcasing a simpler, smarter way to store your stuff.
The idea came to life across landing pages, product experiences, and SEO content, helping boost awareness, improve engagement, and keep visitors around long enough to become customers.
NIGHTINGALE GALLERY
Created a mixed-media campaign for internationally acclaimed artist Olaf Hajek, translating his bold visual language across a range of digital and print assets.
Deliverables included posters, social content, and web banners, designed to build awareness and create a consistent campaign experience across multiple channels.
AI Chatbot
A human sounding chatbot for all of your Shopify and e-commerce needs, building the backend platform and front end chatbot using Figma.
SELLEYS
Redesigned and optimised a suite of landing pages, product pages, product experiences, and promotional content, building a scalable UI system that connected the entire customer journey.
From feature pages to campaign launches, every touchpoint was crafted to better showcase core product ranges, improve navigation, and create a more cohesive digital experience.