Agriprove
About:
Agriprove is a livestock tracker aimed at farmers to encourage them to offset their carbon emissions on the farm.
My role:
Build a digital platform for farmers to track their livestock. Design features such as live tracking, data analytics and geofence boundary editing.
Problem:
Farmers have been fed-up up with out dated software, and research shows that most farmers are unhappy with the current carbon off set platforms.
Pain points:
• GPS livestock tracking platforms are out-dated
• Not enough customisability to the movement tracker
• Tracking data on most platforms is not live and can only be viewed in 24hr increments
Solution:
Create a user friendly platform that can display important information and data insights from the home screen with the added feature of tracking a live herd or mob.
NIGHTINGALE GALLERY
(about)
Created a mixed-media campaign for internationally acclaimed artist Olaf Hajek, translating his bold visual language across a range of digital and print assets.
Deliverables included posters, social content, and web banners, designed to build awareness and create a consistent campaign experience across multiple channels.
TAXIBOX
(about)
In a category packed with lookalike storage brands, Taxibox needed a reason to stand out. We built a campaign that playfully challenged the competition while showcasing a simpler, smarter way to store your stuff.
The idea came to life across landing pages, product experiences, and SEO content, helping boost awareness, improve engagement, and keep visitors around long enough to become customers.
PUOPOLO
(about)
Brought on board to support Puopolo’s digital presence through a collection of social and web assets inspired by the brand’s handcrafted heritage.
Alongside developing content for social media and the web, I refined key elements of the existing design system to improve consistency, usability, and overall brand expression across digital touchpoints.
THE OVEN REPAIR MAN
(about)
Brought into an existing design system, I refined and optimised The Oven Repair Man's website to improve usability, streamline customer journeys, and create a more polished digital experience.
FINCH AI
(about)
Created the foundational brand and startup deck for a new fintech venture, shaping everything from visual identity to investor storytelling.
The project combined strategic thinking, brand design, and presentation design to help communicate a complex product in a simple, engaging, and investment-ready format.
SELLEYS
(about)
Redesigned and optimised a suite of landing pages, product experiences, and promotional content, building a scalable UI system that connected the entire customer journey.
From feature pages to campaign launches, every touchpoint was crafted to better showcase core product ranges, improve navigation, and create a more cohesive digital experience.